About the site

The supermarket aisle is a battlefield. The combatants? Brands, firms, regulators, and consumers. So join me as I explore the weapons these combatants use to gain advantage over each other and over us.

About me

I’m a marketing academic by day. I’m also a marketing academic by night. (Seriously – those student assignments don’t mark themselves). But when I’m not marking, I like to research and write about the really cool – and sometimes scary – ways that brands motivate us to purchase and consume the products we do.

About Jo

Meet Jo.

You'll see Jo in many of the blog posts. Jo was inspired by the little man found in Ikea instruction manuals. But unlike Ikea man, Jo aims to explain, not confuse. Jo’s good like that.

Thank you Jo.