How certain types of humour can increase our brand liking
Weapon 5: #4 of 100
How numbering a product can make us feel closer to the maker of that product
Weapon 4: Looking down
Why looking down can change which brand we prefer
Weapon 3: The Allen key
When assembling a product increases our liking for it
Weapon 2: Shopping bags
Why reusable shopping bags can make us reach for the chocolate at the checkout
Weapon 1: Cinnamon
How scents can make us crave status goods